In a Panhandle Professional Writers workshop, the speaker (whose name escapes me) mentioned selling eBooks in person. She said everyone did it “using cards” so they would “have something to sign.” According to her, some folks collected them like Marvel Universe Series 1 trading cards. Or maybe that was just how I heard it.
When the time came to actually make these cards, I couldn’t find any information online about how to do it. I wanted it to be automatic, with a link or a QR code (so fancy!). Dropcards is a company making something similar to what I wanted. The prices are fair but higher than I wanted to spend. So here is my cheap, professional-looking, DIY solution involving postcards and a sign-up sheet.
It took about three weeks for my cards to show up from the discount printer, so give yourself as much lead time as you can. If you can get these done two months before you need them, you should be covered in case you make a mistake or there’s a printing error.
First, obviously, you need your eBooks. For Monsters All the Way Down, I made .epub and .mobi files. Those will cover just about any ereader device. There’s plenty of info out there on eBook creation, but it can be a bit confusing. Someday I’ll compile a list of all the tips and tricks I compiled.
Making the postcard images wasn’t difficult. Since these are going to be printed, you want them at 300 dpi. If you’re printing a physical book, your cover should already be this quality. I decided to make one side of the postcard my cover, and the other side one of the images I created for this site. The dimensions will depend on how you’re printing the postcards, and be aware that they will probably be different than those of your cover.
If you don’t want to make the images yourself, talk to your cover designer. They will probably help you out, but don’t expect them to work for free. Here are lower quality examples of the two images I used, side-by-side. You’ll probably want to leave more room for the bleed than I did.
On the side opposite the cover, I put ‘Monsters All the Way Down: Digital Edition.’ At the bottom, I wrote, ‘If you have not received an email containing your eBook files within 24 hours, please contact us.’ Under that is an email I set up for this purpose and my website.
Unless you have a way of doing it cheap at home, you need to find someone who prints postcards. I needed the right balance of cheap and quality, and ended up using Vistaprint. They had a discount on postcards at the time, so they won’t always be the cheapest, but it cost me $28 for 100 cards with one discount, $35 for another 100 with a different discount. I’ve also had great results printing business cards at 123print.
Here’s how the postcards look in reality.
These are color, two-sided postcards printed on recycled matte. I always prefer matte over gloss, but that’s just me. If you wanted to save on cost, you could print them one-sided, and include contact information with your cover. I just preferred the look of an unmarred cover on one side.
The mistake I made BOTH TI–sorry, both times I printed was that the backside was flipped. I wanted the postcard to be like a book, where you turned it over horizontally and it was still right-side up. Imagine flipping a book and the blurb is upside down. Different printing sites make it easier to avoid this mistake, but at Vistaprint I got it wrong twice. If you have any doubts at all, try and order samples or talk to someone directly at the company about what you need to do.
Print a sign-up sheet asking for the customer’s name, email, and whether they would like to opt into your email list. I charged a flat $5 to make it easier to give change, and I was able to accept credit or debit cards through my phone with PayPal. Square is another popular option for accepting cards.
If you’re as full of yourself as I am, you’ll want to to put your John Hancock on the cards if requested. I used a silver metallic Sharpie for this, since it showed up better than a regular Sharpie or my fountain pen.
I told anyone that bought the digital edition that I’d send it that evening. Sending the email right then would be even better, but I couldn’t think of a smooth way to do that with attachments from my phone. If someone has a solution other than forwarding an email (wouldn’t that look cluttered?), please comment below. I’ll post it here and give you credit.
Here’s the text of the email I sent. Feel free to modify it and use it as you see fit. Don’t forget to attach your epub and mobi files! I sent each message out individually and addressed to the recipient. If you decide to send them out in batches, for goodness sake, use BCC instead of CC so you aren’t giving away email addresses without consent.
Subject: Monsters All the Way Down eBook delievery
Thank you for purchasing the Monsters All the Way Down eBook.
Attached to this email are two different files, an .epub and a .mobi. The .mobi is intended for Amazon Kindle devices, while the .epub should work on other ereader devices.
These files are DRM-free, meaning you can read them on as many devices as you desire.
The process to add the file to your device is quite simple. Below are links explaining various methods.
To read an .epub file in iBooks on an iPad or iPhone:
How To Open EPub Files Directly In iBooks
There are many options for reading an eBook on an Android device. One option is listed below:
Upload PDF and EPUB files to Google Books on Android
There are numerous other ereaders on the market. If yours is not included above, please consult the manufacturer’s website or the device documentation.
Thank you again for supporting Monsters All the Way Down. If you have any problem accessing the book files on your device, please contact me. I’d be happy to help you enjoy my book.
(Place fancy email signature here)
I also sold the eBooks through my site using a PayPal link. Since Monsters All the Way Down is now in the Kindle Select program, I’m only selling eBooks through Amazon. But I think the postcard method worked well when I needed it.
If anyone has other suggestions for selling and delivering your own eBooks, please comment below.